Lindsey Laurain stepped away from corporate life with a specific goal: to improve mealtime tools for families.
As a mother of three in Colorado, she saw a clear gap in the market. Many feeding products were either visually appealing or practical, but rarely both. Safety, functionality, and thoughtful design were too often treated as separate priorities.
EZPZ was built to change that. The company began with the belief that children’s feeding products should be carefully designed, developmentally appropriate, and made to a high safety standard.
From the beginning, the brand positioned itself as a woman-owned, women-run small business with a strong focus on making feeding easier for families.
How the Brand Took Shape
Lindsey approached the business with a collaborative mindset. She brought trusted friends into the company early and built a team around shared values and practical expertise.
One of the most important decisions in EZPZ’s development was bringing in a Pediatric Feeding Specialist. That move helped ground product design in real child development, not guesswork or trends.
Over the years, EZPZ has grown into a global brand serving more than 8 million customers. Its growth reflects a steady focus on products that support children through different feeding stages while helping parents manage daily routines with more confidence.
The Team Behind EZPZ
EZPZ’s leadership structure shows how seriously the company takes both design and function.
- Lindsey leads as Founder, guiding marketing and innovation.
- Tamara manages demand planning, inventory, and U.S. sales operations.
- Christie oversees marketing as well as international sales channels.
- Dawn, the company’s Pediatric Feeding Specialist, brings nearly 30 years of experience as a speech-language pathologist.
- Andrea supports customers with the added perspective of an IBCLC, offering informed guidance rooted in feeding experience.
This combination of operational leadership and feeding expertise gives EZPZ a practical edge.
The company is not simply designing products for children; it is developing them with input from professionals who understand how children learn to eat.
Why Expertise Matters
What sets EZPZ apart is how expertise is integrated into the brand itself. Child development is not treated as a secondary consideration.
It shapes how products are designed, how they are categorized by age and stage, and how the company communicates with families.
Having a Pediatric Feeding Specialist involved in product development helps ensure that each item supports realistic developmental needs.
Having a lactation consultant on the customer support side adds another layer of trust. Parents are not just buying a feeding product; they are engaging with a brand that understands the wider feeding journey.
A Brand Built on Purpose
EZPZ presents itself as founder-led and female-run, and that identity is reflected in its culture.
The company’s close-knit structure supports fast collaboration, clear values, and consistent decision-making. Each team member contributes specialized knowledge, helping the brand balance innovation with responsibility.
For families, that matters. Feeding products are part of everyday life, but they also shape routines, development, and confidence at the table.
EZPZ’s story shows how a focused mission, backed by the right expertise, can turn a simple product category into something more useful and more trusted.
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